Doodle is a technology company with people at it’s heart and our goal is to help children discover their innate potential for learning.
Brief: Undertake a visual identity refresh of Doodle’s digital and print presence to more accurately reflect the brand’s voice (inspirational, friendly, knowledgable and enlightened).
Concept: Starting with the colour palette, graphics and photos, I created a new look and feel to be rolled out across print, web, email and social media. This was a project I saw through from concept to execution. I started with a series of mood boards, sketched ideas and refined them throughout the process.
Refreshed brand palette - These are our digital primary brand colours. The colours have been selected to represent the vibrancy and range of DoodleLearning’s offering. I used Figma’s plugin (Stark) to make sure that our refreshed brand colour met current accessibility standards.
Nunito sans is Doodle’s core font. We use this across all platforms and communications. This font was chosen due to its clean, open and inviting nature. It lends itself to legibility in almost any size. It has a close cousin, Nunito which is used to communicate to a younger audience.
Schools audience DoodleLearning homepage. Digital designs for desktop and mobile.
iOS App store screenshot cards.
iOS App store screenshot cards.
iOS App store screenshot cards.
iOS App store screenshot cards.
iOS App store screenshot cards.
DoodleLearning homepage re-design.
Image and graphic experiments. The illustrations around the photos are used to convey the immersive experience of Doodle’s learning apps. The illustrations burst out and around the image and have a vibrant and energetic feel. All photos selected aim to show a genuine, accurate representation of the child’s experience.
YouTube visual identity - header and video image cards
YouTube visual identity - intro and outro image cards
Schools post-out DoodleCoaching campaign brochure
School post-out campaign brochure - inside content
School post-out campaign brochure - front and back cover
Post-out campaign referral voucher - front and back of the design